Numbers & Superstitions in China: Essential Business Etiquette

Category: Culture & Values · Updated April 2026

Overview

Numerology permeates Chinese business and consumer culture. The number 8 is so desirable that phone numbers, car plates, and office floors containing it command significant premiums.

Dos ✅

• Use 8 (bā) in pricing and branding where possible — it sounds like 'prosper'
• Use 6 (liù) — it means smooth progress
• Use 9 (jiǔ) — it means longevity
• Price products ending in 8 for good reception
• Choose offices or phone numbers with lucky numbers if possible

Don'ts ❌

• Avoid 4 (sì) — it sounds like 'death' (死)
• Avoid 14 — double bad luck
• Avoid giving 4 of anything as a gift
• Don't use red ink to write someone's name (funeral association)
• Avoid 250 (a Chinese insult)

Industry Notes

E-commerce pricing on Tmall and JD.com consistently ends in 8. On 8/8, double-8 promotions generate massive sales spikes.

Doing Business in China

Understanding Chinese business culture is essential for success. China operates on guanxi (relationship networks), mianzi (face/reputation), and long-term relationship building. Business deals in China take longer than in Western markets but tend to be more durable once established.